HRchitect featured iCIMS in our release of The Suite Life of Integrated Talent Management and also includes them in our list of top Talent Acquisition Systems vendors that businesses should consider. iCIMS competed in the HRchitect Beauty Pageant on Talent Acquisition Systems in 2008 and mid-market Talent Acquisition Systems in 2009, where they were crowned the winner of each. Adam Feigenbaum and Susan Vitale from iCIMS previously appeared on the HRchitect WebMingle.
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iCIMS, a leading provider of Software-as-a-Service talent management solutions, today announced the appointment of Erinn Tarpey as Director of Marketing. In her role, Tarpey will oversee iCIMS’ operational marketing activities and is responsible for extending global brand awareness of the company’s solutions and services.
Prior to joining iCIMS, Tarpey led the marketing efforts for two SaaS Procure-to-Pay solution providers serving Fortune 1000 organizations: Vinimaya, Inc. and PurchasingNet, Inc. While at PurchasingNet, Tarpey’s online marketing strategy, incorporating a redesigned, SEO-compliant website and integrated e-marketing campaigns, helped to increase lead generation by 25% and almost double company sales in just two years.
With more than 16 years of B2B and B2C marketing experience gained on both the agency and client sides, Tarpey will play a key role in managing iCIMS’ marketing strategy, prospect demand generation efforts, customer cross-sell and up-sell strategy, staff development, events, internal communications, and analyst and press relations. “Erinn brings a broad range of experience from other industry-leading SaaS solution providers and B2B advertising agencies; her involvement is sure to help us further position iCIMS as the premier provider of a flexible, easy-to-use Talent Platform that can serve a wide span of organizations,” said Susan Vitale, Chief Strategic Officer, iCIMS.
“I’m very pleased to join the iCIMS family at this exciting time in the company’s development,” stated Tarpey. “In addition to the strong executive leadership at the organization, I was compelled by iCIMS’ focus on continuous innovation and delivering a customer experience that is second to none in the industry,” Tarpey continued. “My goal is to share the iCIMS story with a larger audience of businesses and ensure that our existing customers continue to get value from iCIMS by expanding their use of the Talent Platform into other areas such as recruitment marketing, on-boarding and employee data management,” Tarpey concluded.
iCIMS’ product, the Talent Platform, enlists multiple comprehensive product and customer service offerings, simplifying HR tasks for human resources personnel, globally. The platform supports candidate and employee management programs from applicant tracking to onboarding, performance management, employee data management, and more. Named the mid-market leader for business platform solutions, iCIMS supports the talent management needs of HR professionals worldwide.
For more information on iCIMS, please visit www.icims.com
Matt Lafata, HRchitect