HRmarketer.com Acquires HRVendors.com and HR Vendor Phonebook…from HRmarketer.com

April 29, 2009

 

Products will expand marketing firm’s wide-ranging menu of service and tools, giving customers additional means to reach human capital decision-makers

 

Fisher Vista, LLC, owner of HRmarketer.com, the premier marketing software and services firm in the human resources industry, has acquired Outcalt & Associates, Inc., the owner of HRVendors.com and the HR Vendor Phonebook and Directory.

 

Fisher Vista will acquire all stock of Florida-based Outcalt & Associates in an all-cash transaction. HRVendors.com and the HR Vendor Phonebook will be merged into HRmarketer.com’s full-service menu of services and technology; however, both will retain their current product names. The phonebook is considered the foremost directory of human resource and employee benefits vendors, with more than 4,500 vendors listed in the 2009 edition.

 

Acquiring the Phonebook and web-based, lead-referral service HRVendors.com boosts HRmarketer.com’s ability to help its clients reach HR professionals and decision-makers via web sites, print media and e-mail–as well as enabling HR vendors to dramatically increase their online visibility, web site traffic and sales leads.

 

Dr. Joe Outcalt, founder and president of Outcalt & Associates, will be retained by Fisher Vista to assist in managing the business.

 

“Dr. Outcalt built a wonderful and highly respected business over the last 30 years and we are both fortunate and privileged to have this opportunity to continue his tradition,” said Mark Willaman, Fisher Vista founder and president. “This acquisition strengthens our position as the ‘go-to’ marketing firm in the HR industry. Whenever the economy and human resource marketplace returns to more robust growth, HRmarketer.com will be stronger and better-positioned as a leader in the industry.”

 

“After thirty years of service in the personnel/human resource industry, I’m excited to see the next generation of HR professionals move a proven system forward for the benefit of all,” said Dr. Outcalt.

Matt Lafata, HRchitect

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HRmarketer.com Unveils New SEO Center for Human Resource Suppliers…from HRmarketer.com

April 8, 2009

 

As more and more human capital decision-makers turn to the Internet to locate technology and services, HRmarketer.com has launched a new SEO Center that will help clients improve their SEO and track their keyword rankings on Google, Yahoo!, and MSNplus monitor the impact of web site content changes on their search engine rankings.

Search engine optimization (SEO) technology is increasingly critical for vendors trying to reach HR professionals, according to a recent survey by HRmarketer.com, the industrys top marketing firm. The company has partnered with ZoomRank, a web-based service that monitors search engine rankings, to deliver the powerful new SEO analytical measure. All active HRmarketer.com members will gain access at no additional charge to the enterprise version of ZoomRank’s keyword ranking technology tool.

The technology allows HR vendors to:

* Track their keyword rankings on Google, Yahoo, and MSN with automatic average daily rankings displayed on their HRmarketer.com dashboard and via email reports.

* Monitor the impact of content changes on their web site and inbound links on search engine rankings.

* Optimize organic SEO campaigns and improve their rankings over time.

The center will also offer SEO One on One free 30-minute appointments for HRmarketer.com members to speak with an SEO expert who can assist them with keyword research, META tags, web site design, inbound links and more. Members can schedule as many free sessions as they choose. HRmarketer.com has also assembled a library of articles and tools to help HR vendors with keyword selection the most important aspect of SEO and search engine optimization.

“Our customers understand that that when used properly, HRmarketer.coms tools and resources will increase a company’s [web site visibility and search engine rankings, said Kevin Grossman, president of HRmarketer.com. Our new SEO Center gives them the opportunity to accurately measure their success, in addition to providing personalized SEO consulting and education.

“The partnership between HRmarketer.com and ZoomRank provides the foundation for the human capital industry to quickly move to the front of the line in SEO and online marketing, said Scott Johnson, president of ZoomRank. I became an early user of HRmarketer.com in 2001 they helped my company build a first-rate marketing program. When I began working with ZoomRank, it was only natural that I would partner with HRmarketer.com to deliver our service to the HR industry. Their commitment to providing high-ROI marketing tools and services to HR vendors is perfectly consistent with ZoomRank’s mission.

 

For more information on HRmarketer, please visit www.hrmarketer.com

Matt Lafata, HRchitect

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Kevin Grossman Named President of HRmarketer.com…from HRmarketer.com

February 15, 2009

 

HRchitect is a proud client and partner of HRmarketer.com and HRmarketer.com is the official sponsor of the HRchitect Beauty Pageant webinar series

 

Fisher Vista, LLC, a marketing and information services firm focusing on the senior care and human resource industries, announced today that Kevin Grossman has been named president of its HRmarketer.com division.

Grossman, who has been with the company for seven years, will assume overall responsibility of HRmarketer.com and the HRmarketer Services Group. Grossman will continue to report to Mark Willaman, president of Fisher Vista, LLC, and founder of HRmarketer. Willaman will remain involved in HRmarketer.com’s strategy and product development, but will devote his attention to building Fisher Vista’s presence in the healthcare sector with the company’s recent launch of SeniorCareMarketer.com.

“I found Fisher Vista and HRmarketer.com after being part of a recruitment software and services dot-com demise,” said Grossman. “Mark’s insight and brick-and-mortar approach to growing a business was refreshing after the ‘burn-the-cash-the-heck-with-the-business-plan’ heyday of the 1990s. As we enter an unprecedented economic era in the human resource marketplace, I’m grateful to help lead a well-staffed, rapidly growing, debt-free and profitable firm.”

Since its debut in 2001, nearly 600 human resource suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved SEO for their company, making HRmarketer.com the most popular on-demand marketing and public relations service specializing in human resources. The HRmarketer Services Group, established in 2006, helped fuel the company’s record growth by providing HR vendors with a one-stop source for marketing services, including search engine optimization (SEO), web site design, media relations, direct email marketing, advertising and direct email list rentals of HR decision makers.

“HRmarketer has successfully matured as a business because of Kevin’s unique combination of operations expertise and strategic vision, and we couldn’t be in better hands for the future,” said Willaman. “I look forward to supporting Kevin in his efforts to maintain HRmarketer.com’s leadership position, while helping drive Fisher Vista’s continued expansion through the introduction of new products and possible acquisitions.”

 

For more information on HRmarketer.com, please visit www.hrmarketer.com

Matt Lafata, HRchitect

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KnowledgePay, Inc. Selects HRmarketer.com Services Group to Launch New Enterpris…from KnowledgePay

February 14, 2009

 

KnowledgePay, Inc. Selects HRmarketer.com Services Group to Launch New Enterprise Compensation Software

 

HR marketing specialists will emphasize new Internet visibility strategies and new media along with traditional media relations

 

HRmarketer.com, the most widely used marketing and media visibility service for the human capital industry, will provide lead generation and marketing visibility for compensation software company KnowledgePay, Inc.

 

KnowledgePay chose the HRmarketer Services Group to execute a launch campaign for the company’s signature software technology after reviewing a number of proposals from competing firms. Led by media relations veteran Gail DeLano, the Services Group will work with KnowledgePay’s team of experienced HR technology entrepreneurs. Media relations, direct marketing, social media marketing and search engine optimization (SEO) are at the heart of the ongoing engagement.

 

“From our very first meeting, the HRmarketer team was great to work with. They hit the ground running, generating new ideas and asking probing questions to draw out our key marketing messages and competitive differentiators,” said Chris Kelley, founder and CEO of KnowledgePay. “HRmarketer really knows the industry. We’re excited about the results they will help us achieve.”

 

KnowledgePay’s innovative software integrates all compensation data—market surveys, internal job analyses, job descriptions, organizational relationships and more. A new generation of compensation management technology, KnowledgePay improves compensation decisions, avoids unwanted turnover, increases HR effectiveness, and enables companies to use compensation information to increase employee engagement. KnowledgePay developed its software based on the needs of enterprise compensation professionals.

 

The HRmarketer Services Group provides HR vendors with a one-stop source for marketing products and services that drive publicity, web site traffic and leads, including search engine optimization (SEO), web site design, media relations, direct email marketing, advertising and direct email list rentals of HR decision makers.

 

For more information on HRmarketer, please visit www.hrmarketer.com. For more information on KnowledgePay, please visit www.knowledgepay.com

 
Matt Lafata, HRchitect

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